The mission of this project was to revamp the site with a new design that is modern and improve sales via increased market reach.
The homepage offers a unique opportunity to promote the latest products and seasonal specials. The layout focuses on our clients marketing strategies, i.e. promotional items, call to action, credibility and testimonials.
Key objective include:
- Improve search engine rankings; product type, category and service areas
- To establish corporate identity (branding) with a new look and feel
- To provide interactive and user-friendly content
- To implement call to actions to buy or enquire about products and services
- To take advantage of the latest web techniques
- To provide tools to help market the business on the web
- To install mechanisms to track user behaviour and provide ongoing reports