Are you the Hero in Your Story?
Consumers need to trust your brand before making the purchase. In an internet world, there has been a shift in consumer behaviour where an increase in information availability has led people to be less trustful of companies and products. A few decades ago we tended to trust advertisements and salespeople – there was no choice. It was the main source of product information. Now it’s possible to Google this info, hence less trust of advertising. Trust is increased through word of mouth such as customer and product reviews. Consumers are looking for social proof about your brand or product. Product reviews will ultimately help in the decision for which product is right for them.
Trust will make you the hero – Insights into a good client relationship.
It is easy to pinpoint the villain when it comes to client issues. For one of our clients we found it was the inconsistent brand message which occurred in their social media content. Social media management, a service yet to be offered to the customer, with all the other services we were providing them, it was a dead giveaway. A seriously bad poker face you could say, that revealed where they were going so wrong.
However, the hero in our customer’s story, is the marketing manager. They had engaged a company who specialised in social media management, but failed to correctly use and align their brand image. Other simple mistakes like grammatical errors and badly written posts started to creep in as well. Although this was a failed attempt, we had realised it was important to earn their trust in this area.
We did this by guiding them with challenging new ideas that excited the marketing manager and stake holders, and ultimately helped them become the hero in their story.
We’re in the business of Building Trust for our clients. Especially retail businesses in a competitive market.
We create trust by producing content for our client’s consumers such as educational and entertaining information. Trust is also increased through word of mouth such as customer and product reviews. Consumers are looking for social proof about your brand or product. We also set up reputation programs for managing product and customer reviews and help our clients respond to their consumer queries. Product reviews will ultimately help in the decision for which product is right for them.
Which all comes back to trust.
Our ideal client is someone looking to help build relationships with their consumers.
It ultimately leads to more sales! Engaging an agency like BRAVE can help build business, it’s an investment that any organisation should seriously consider when finding the right fit for their brand.
The building blocks of trust
It can be tricky to gain trust, especially with a well established brand that is so used to keeping everything internal and may have an issue of letting go of authority. It’s a much bigger scare to adjust to change! The fear of the unknown is a key factor we have seen amongst our customers. COVID-19 has definitely not helped ease this!
A few final ideas to help convert your visitors into customers by building trust.
- Give them as much information about the product as possible.
- Share the experiences of other consumers with product reviews.
- Be upfront about all costs to make a purchase; such as shipping and handling.
“Great user experiences can boost online sales; Strong customer trust is built on great user experiences.”
We have a 39 point trust checklist that allows us to audit a website.