Are you the Hero in Your Story?

Are you the Hero in Your Story?

Consumers need to trust your brand before making the purchase. In an internet world, there has been a shift in consumer behaviour where an increase in information availability has led people to be less trustful of companies and products. A few decades ago we tended to trust advertisements and salespeople – there was no choice. It was the main source of product information. Now it’s possible to Google this info, hence less trust of advertising. Trust is increased through word of mouth such as customer and product reviews. Consumers are looking for social proof about your brand or product. Product reviews will ultimately help in the decision for which product is right for them.

Trust will make you the hero – How to make a good client relationship.

It is easy to pinpoint the villain when it comes to client issues. For one of our clients we found it was the inconsistent brand message which occurred in their social media content. Social media management, a service yet to be offered to the customer, with all the other services we were providing them, it was a dead giveaway. A seriously bad poker face you could say, that revealed where they were going so wrong.

However, the hero in our customer’s story, is the marketing manager. They had engaged a company who specialised in social media management, but failed to correctly use and align their brand image. Other simple mistakes like grammatical errors and badly written posts started to creep in as well. Although this was a failed attempt, we had realised it was important to earn their trust in this area.

We did this by guiding them with challenging new ideas that excited the marketing manager and stake holders, and ultimately helped them become the hero in their story.

We’re in the business of Building Trust for our clients. Especially retail businesses in a competitive market.

Consumers need to trust your brand before making the purchase. Much like clients need to trust their business partners before they give them control. In an internet world, there has been a shift in consumer behaviour where an increase in information availability has led people to be less trustful of companies and products. A few decades ago we tended to trust advertisements and salespeople – there was no choice. It was the main source of product information. Now it’s possible to Google this info, hence less trust of advertising.

We create trust by producing content for our client’s consumers such as educational and entertaining information. Trust is also increased through word of mouth such as customer and product reviews. Consumers are looking for social proof about your brand or product. We also set up reputation programs for managing product and customer reviews and help our clients respond to their consumer queries. Product reviews will ultimately help in the decision for which product is right for them.

Which all comes back to trust.

Our ideal client is someone looking to help build relationships with their consumers.

It ultimately leads to more sales! Engaging an agency like BRAVE can help build business, it’s an investment that any organisation should seriously consider when finding the right fit for their brand.

The building blocks of trust

It can be tricky to gain trust, especially with a well established brand that is so used to keeping everything internal and may have an issue of letting go of authority. It’s a much bigger scare to adjust to change! The fear of the unknown is a key factor we have seen amongst our customers. COVID-19 has definitely not helped ease this!

A few final ideas to help convert your visitors into customers by building trust.

  • Give them as much information about the product as possible.
  • Share the experiences of other consumers with product reviews.
  • Be upfront about all costs to make a purchase; such as shipping and handling.

We have a 39 point trust checklist that allows us to audit a website.

Ask BRAVE for a ‘Trust Audit’ of your web site.

BRAVE.net.au | Web Marketing Agency
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Silkies Rose Farm
Silkies Rose Farm
09:47 20 Apr 20
Thanks Mike and your team for turning our business around from very negative previous IT management - yes, it's taken... some time but together we've achieved magnificent results and we're so pleased that we will move forward positively despite the challenges of Covid-19. We very highly recommend your business - best wishes - Graham & Diana Sargeantread more
Canopy Fouryou
Canopy Fouryou
23:46 02 Dec 19
It's hard to find good people, but when I chose BRAVE from several competitors, I made the best of decisions. I have... worked with Mike and the team at BRAVE in building over 7 different websites using Virtuemart, Joomla, WordPress & Magento platforms. Mike is extremely knowledgeable and instead of telling me what I want to hear, he listens to my ideas, my goals and then works with us to develop a website that is professional, cutting edge but most importantly, functional, SEO friendly and easy for users to navigate. Mike and the team at BRAVE are all knowledgeable and - above all - able to convert your mental 'wishful thinking' into something that works. They have worked with me on Branding, Design, Development, Hosting, Online Marketing, Search Engine Optimisation (SEO) and Social Media So, excellent service, great product, very competitively priced.....need I go on? I'd unhesitatingly recommend Mike and BRAVE Websites to any business or anyone who needs anything at all in the new frontiers of 'virtual space' that business now occupy.read more
Justine Barrow
Justine Barrow
05:06 26 Nov 19
BRAVE designed Sunbury Physiotherapy website and I am extremely happy with both the end result ( it looks great!) as... well as the service provided throughout the process. Mike took the time to get to know and understand our business and that shone through in developing a website that was truly reflective of our core values. I have no hesitation in recommending BRAVE for website services.read more
Darryl van Rooy
Darryl van Rooy
02:05 18 Jul 19
Mike and his crew turned my average home made site into something that provides a much better image for my business. ... With a bit of training, Mike has also shown me how to update the site with new posts and pages, thus making it easier for me to maintain my own site.read more
m vale
m vale
02:43 24 Apr 19
Mike & his team were great to deal with in transferring (and redesigning) our WordPress website to Shopify, money well... spent! After-sales support is equally as good, happy to help with any questions and discussing changes etc.read more
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