Keyword or keyphrases
Terms that your customers would use when searching for the products and services you offer or information found in your web site. These keywords are an important part of the SEO process. (See above)
Is the number of times a page is viewed or document downloaded. This unit must be put into perspective with other data such as how many pages are viewed by the same person and how much time is spent on the site.
Web analytics can show you how many visitors have viewed your site for the first time. It’s like knowing this is a potentially new customer!
Online advertising can measure the number of times your banner or text is clicked. Google offers advertising on its search pages. Advertising on search results is charged on a cost per click basis. The cost varies depending on the bid value of the search term.
The sales process can be monitored in web statistics from the point of entry for a new user then tracked until they exit the site. The point of exit must be set like a goal post which can be a contact or order form. The rate is the total number of unique visitors divided by the number of users that reach the goal.
The measurement of clicks on a text link or image ad compared to the number of impressions or total views of the page that contains the ad.